Argento Interni · 2023
Yinno Unico Interni di una boutique
by Linping Chen
- A' Design Award d'Argento 2023 in Interni
- CLIENT: MMC Design
- Estimated Number of Design Views: 14,761
- Verification code 83BCEB54EB · Verify this award
Colors
About Yinno Unico Interni di una boutique
Yinno Unico è l'interno di una boutique di 310 metri quadrati situata ad Hangzhou, in Cina. Le forme geometriche sostituiscono le tradizionali partizioni e assolvono funzioni quali esposizione, prova degli abiti e stoccaggio. Una scala collega i due piani e si allarga gradino dopo gradino, creando un punto focale visivo verticale e ritmico che guida i visitatori al piano superiore. Il micro cemento senza fughe e resistente all'usura imita la texture del marmo pentelico, prolungando la vita dello spazio e contenendo i costi di costruzione. Un'isola curva in acciaio rossa contrasta con le superfici chiare sotto l'illuminazione.
About the A' Design Award d'Argento
Yinno Unico Interni di una boutique ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Yinno Unico Interni di una boutique sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Yinno Unico Interni di una boutique è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
- Dimensions & Packaging
- Project area: 310 sqaure meters
Type: Boutique Store - Tags
- Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
- Production Technology
- Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
- Design Challenge
- The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
- Research
- Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
- Inspiration
- Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
- Project Duration
- PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China - Operation Flow
- The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
- Image Credits
- HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing
