Ferro Packaging · 2023
Gui Jiu Shi Jia Packaging per bevande alcoliche
by Yunlin Dai and Weiliang Tao
- A' Design Award di Ferro 2023 in Packaging
- CLIENT: Jiangsu Yanghe Distillery Co., Ltd
- Estimated Number of Design Views: 14,455
- Verification code 0969354474 · Verify this award
Colors
About Gui Jiu Shi Jia Packaging per bevande alcoliche
Gui Jiu Shi Jia è un progetto di packaging per un baijiu, distillato tradizionale cinese. La bottiglia presenta una forma quadrata nella vista frontale, mentre dall'alto combina forme quadrate e circolari. Tale conformazione rimanda a un concetto culturale che unisce la fermezza dei principi alla flessibilità del pensiero. L'etichetta riporta un motivo batik con l'uccello del benvenuto proveniente dal Guizhou, segno tradizionale di ospitalità. La bottiglia è rifinita mediante verniciatura a spruzzo, cottura e spazzolatura, mentre il collarino è rivestito in pelle. La confezione impiega carta speciale, pannelli in fibra, foglia d'argento e targhette metalliche. Un sistema a quattro codici garantisce la protezione contro la contraffazione.
About the A' Design Award di Ferro
Gui Jiu Shi Jia Packaging per bevande alcoliche ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Gui Jiu Shi Jia Packaging per bevande alcoliche sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Gui Jiu Shi Jia Packaging per bevande alcoliche è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
- Dimensions & Packaging
- Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm - Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing. - Design Challenge
- Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
- Research
- It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
- Inspiration
- The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
- Project Duration
- 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu. - Operation Flow
- The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
