Bronzo Gioielleria · 2023
Re Form Parure di Gioielli
by Chow Tai Fook Jewellery Creative Centre
- A' Design Award di Bronzo 2023 in Gioielleria
- CLIENT: Chow Tai Fook Jewellery
- Estimated Number of Design Views: 15,196
- Verification code 6AC54D630D · Verify this award
Colors
About Re Form Parure di Gioielli
Re:Form è una parure di gioielli composta da tre perline scorrevoli e una catena. Le perline scorrevoli sono normalmente elementi nascosti, utilizzati per regolare la lunghezza di collane e bracciali. Re:Form trasforma la perlina scorrevole nell'elemento principale del design. Ogni perlina può essere posizionata in qualsiasi punto della catena, così chi la indossa può creare una collana, un bracciale o altre composizioni. Una catena da 36 pollici consente più di 120 combinazioni, mentre una da 18 pollici ne permette almeno 90. La parure invita chi la indossa a diventare co-creatore e valorizza uno stile semplice e duraturo.
About the A' Design Award di Bronzo
Re Form Parure di Gioielli ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Re Form Parure di Gioielli sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Re Form Parure di Gioielli soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
- Design Challenge
- Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
- Inspiration
- In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.
The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator. - Operation Flow
- Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
- Image Credits
- Chow Tai Fook Jewellery Creative Centre
