Bronzo Packaging · 2023
Givenery Garden Packaging per Crema Mani
by Huizi Tian
- A' Design Award di Bronzo 2023 in Packaging
- CLIENT: Shero Ching
- Estimated Number of Design Views: 9,583
- Verification code 19AA4E6862 · Verify this award
Colors
About Givenery Garden Packaging per Crema Mani
Givenery Garden è un progetto di packaging per un set di tre creme mani dalle diverse funzioni e fragranze. Il set comprende una confezione regalo, tre astucci singoli e tre tubetti in alluminio. La confezione regalo adotta una struttura a coperchio e fondo che conferisce all'apertura un senso di ritualità. La stampa su cartoncino bianco e una vernice tattile proteggono i colori delle illustrazioni. Le illustrazioni combinano elementi vegetali come rosa, margherita, bambù e cipresso con un elegante carattere tipografico con grazie. Le tonalità scure sostengono l'atmosfera di calma tipica dei prodotti di aromaterapia.
About the A' Design Award di Bronzo
Givenery Garden Packaging per Crema Mani ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Givenery Garden Packaging per Crema Mani sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Givenery Garden Packaging per Crema Mani soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
- Dimensions & Packaging
- Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
- Tags
- Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
- Production Technology
- The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
- Design Challenge
- In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
- Research
- In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
- Inspiration
- The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
- Project Duration
- The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
- Operation Flow
- The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.
