Hair For Hope Cancer Care Initiative Promozione di Onedor Co. Ltd.

Il progetto Hair For Hope Cancer Care Initiative Promozione di Onedor Co. Ltd. è un vincitore molto stimato del prestigioso 2023 A' Design Award di Bronzo nella categoria Design Sociale.

BronzoSociale· 2023

Hair For Hope Cancer Care Initiative Promozione

di Onedor Co. Ltd.

Cliente: Onedor Co. Ltd.

Vincitore del premio A' Design Award di Bronzo nella categoria Sociale

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Vincitore del Premio Verificato

Verifica lo Stato del Premio per #141480

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Colori

Il Design

Informazioni su Hair For Hope Cancer Care Initiative Promozione

Hair for Hope è un evento di beneficenza per la donazione di capelli promosso dalla Hope Foundation for Cancer Care a sostegno dei sopravvissuti al cancro. Questo evento ha grande influenza nell'educare i giovani adulti sull'impegno per il bene pubblico. Il team ha progettato il servizio e l'identità per rafforzare la comunicazione e l'esperienza con i partecipanti. In futuro, questa iniziativa e identità diventeranno un simbolo di invito all'azione per i sopravvissuti al cancro che condividono le loro esperienze e per la generazione più giovane che agisce e crea onde d'impatto a beneficio della società. Puoi essere la speranza di qualcuno.

Il Riconoscimento

Informazioni sul A' Design Award di Bronzo

Hair For Hope Cancer Care Initiative Promozione ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Hair For Hope Cancer Care Initiative Promozione sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Hair For Hope Cancer Care Initiative Promozione soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Dietro il Design

Press Kit

Crediti, membri del team e dettagli tecnici forniti dal designer.

Proprietà Uniche: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Dimensioni e Confezionamento: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tag: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Tecnologia di Produzione: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Sfida Progettuale: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Ricerca: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Ispirazione: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Durata del Progetto: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Flusso Operativo: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Brevetti: N/A
Membri del Team: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Crediti Immagini: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.