Broken Top Brewing Co Craft Beer Packaging per bevande by Jackie Jiabei Jiang

Ferro Packaging · 2022

Broken Top Brewing Co Craft Beer Packaging per bevande

by Jackie Jiabei Jiang

A' Design Award di Ferro 2022 in Packaging
CLIENT: BrokenTop Brewing Co
Estimated Number of Design Views: 10,886
Verification code 2D0BE16B6A · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Broken Top Brewing Co Craft Beer Packaging per bevande

Broken Top Brewing Co Craft Beer è un progetto di packaging per bevande realizzato per un marchio di birra artigianale in piccoli lotti che produce IPA e pilsner. Il motivo grafico si ispira ai giocattoli vintage. Un logo integrato si adatta alla combinazione cromatica di ciascuna linea di prodotto e si fonde con il pattern creando un'illusione visiva. Le lattine sono realizzate in alluminio blu, personalizzato per raggiungere una tonalità blu navy intensa, rara per le lattine in alluminio. La stampa inkjet ad altissima velocità con uno strato di inchiostro bianco rende la grafica più vivida. La lattina standard con corpo 211 contiene 12 once.

About the A' Design Award di Ferro

Broken Top Brewing Co Craft Beer Packaging per bevande ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Broken Top Brewing Co Craft Beer Packaging per bevande sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Broken Top Brewing Co Craft Beer Packaging per bevande è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.

Press Kit

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Image Credits: Not applicable