Argento Grafica · 2023
Big Dream Il Visual Design
by Alice Zong
- A' Design Award d'Argento 2023 in Grafica
- CLIENT: Alice Zong Design
- Estimated Number of Design Views: 32,368
- Verification code CDCD457E7F · Verify this award
Colors
About Big Dream Il Visual Design
Questo design visivo rende omaggio al mese del patrimonio asiatico-pacifico americano con una miscela di stili tradizionali e moderni che cattura l'essenza dell'arte classica cinese. Le pennellate sfumate mostrano la bellezza e la profondità di questa forma d'arte. Lo studio mostra un equilibrio tra raffinatezza e significato culturale che è sinonimo di calligrafia cinese, evidenziandone la rilevanza per la cultura asiatica. Il linguaggio del design è senza tempo e fonde arte e design per connettersi alla bellezza del passato e allo stesso tempo tracciare un percorso verso il futuro, in celebrazione della cultura asiatico-pacifica-americana.
About the A' Design Award d'Argento
Big Dream Il Visual Design ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Big Dream Il Visual Design sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Big Dream Il Visual Design è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- This project is distinguished by its focus on Chinese calligraphy and its cultural significance to Asian Pacific American heritage. It blends traditional and modern styles, showcasing the beauty and richness of the art form through nuanced brushstrokes. The fusion of traditional and modern styles creates a timeless and relevant design language, where art and design merge to create a visual language that transcends boundaries and connects us to the beauty of the past while forging a path towards the future. This study exhibits a fine balance of sophistication and cultural richness that is synonymous with Chinese calligraphy, highlighting the art form's cultural importance and relevance to Asian Pacific American heritage.
- Dimensions & Packaging
- Width 10-inch x Height 10-inch visual design
- Tags
- Visual design, Digital design, Graphic design, Typography, Color, Chinese Elements
- Production Technology
- In the spirit of Asian Pacific American Heritage Month, the designer conducted research on traditional Chinese elements and utilized innovative technologies to create a stunning design. Using Adobe Illustrator, digital Kanji strokes were translated and written, while Adobe Photoshop and Adobe Lightroom CC were used to create a layout and combine the Kanji strokes of Big Dream with photography backgrounds. The result is a beautiful blend of traditional and modern techniques that celebrate the cultural significance of Chinese calligraphy and its relevance to Asian Pacific American heritage.
- Design Challenge
- This project balanced traditional Chinese calligraphy with modern design, honoring the significance of Asian Pacific American Heritage Month. Extensive research, including traveling to China and consulting with calligraphers, fully understood the art form's cultural significance. The stunning poster design seamlessly blends tradition and modernity, showcasing the timeless beauty of Chinese calligraphy while embracing contemporary design. It highlights the rich cultural heritage of Asian Pacific Americans and the importance of celebrating their contributions to art and design.
- Research
- The research traced the roots of Chinese calligraphy, exploring the Kanji symbol for "Big Dream." Learning from master calligraphers in China, I gained a deeper appreciation for the beauty and complexity of this art form, capturing its essence in my designs. This journey celebrates Asian American Heritage Month, my culture, and heritage, and highlights the importance of our dreams for our future.
- Inspiration
- This visual design draws inspiration from Chinese calligraphy, creating a unique and exquisite aesthetic that honors the richness of the Asian culture. The Kanji symbol for "Dream" represents the endless possibilities in the environment, striking a balance of sophistication and cultural richness synonymous with Chinese calligraphy. Each brush stroke captures the essence of traditional Chinese art, reflecting a deep appreciation for cultural heritage. The design language is timeless and relevant, merging art and design to connect us to the beauty of the past while forging a path towards the future, in celebration of the richness of Asian Pacific American culture.
- Project Duration
- The project was started in Nov 2021 in the U.S. and finished in March 2023
- Operation Flow
- This experimental visual layout was created with a focus on design concepts and a deep appreciation for cultural heritage, in honor of Asian Pacific American Heritage Month. The translated calligraphy art Chinese Kanji strokes of Big Dream were incorporated into Photoshop to create a distinctive and delicate impressionistic style that reflects the exquisite elegance and rich cultural heritage of China. This unique style is intended to be utilized across all visual materials and communications for the brand, connecting with audiences and forging a path towards the future while honoring the past.
- Patents
- Alice Zong
- Image Credits
- Image #1: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2023
