Argento Grafica · 2022
Bank of England Identità Visiva
by Matteo Ruisi and Peter McCabe
- A' Design Award d'Argento 2022 in Grafica
- CLIENT: Bank of England
- Estimated Number of Design Views: 37,780
- Verification code 46EE1A1D69 · Verify this award
Colors
About Bank of England Identità Visiva
Progettare per una banca centrale significa trovare un equilibrio tra informazioni tecniche e sensibili, output guidati dal personale, comunicazioni generali coinvolgenti e una serie di normative. Questo non è semplice da raggiungere e si basa su delicate dinamiche interne. La nuova identità è stata sviluppata insieme alle persone che la utilizzeranno, bilanciando tutti gli aspetti delle comunicazioni. Si concentra sul raggiungere un pubblico più ampio con un approccio accessibile, pertinente, strutturato e distintivo. Questi principi chiave sono stati utilizzati come direzione progettuale per tutti gli asset visivi.
About the A' Design Award d'Argento
Bank of England Identità Visiva ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Bank of England Identità Visiva sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Bank of England Identità Visiva è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages. - Dimensions & Packaging
- Not applicable
- Tags
- Accessible, relevant, structured, distinctive, optimised, simple, balanced
- Production Technology
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
- Design Challenge
- The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process. - Research
- The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts. - Inspiration
- The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves. - Project Duration
- The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022. - Operation Flow
- The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility. - Patents
- Copyrights belong to The Governor and Company of the Bank of England. All Rights Reserved.
- Image Credits
- Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.
