Bronzo Interni · 2022
Coway Centro esperienziale per i clienti
by IQI Concept
- A' Design Award di Bronzo 2022 in Interni
- CLIENT: IQI Concept
- Estimated Number of Design Views: 14,399
- Verification code CDD11F85E7 · Verify this award
Colors
About Coway Centro esperienziale per i clienti
Il Coway Experience Centre è un centro esperienziale per i clienti situato a Kuala Lumpur, in Malesia. Lo spazio di 2210 piedi quadrati presenta prodotti e servizi dedicati alla purezza dell'acqua e dell'aria, al sonno di qualità e all'igiene dei servizi igienici. Il centro è suddiviso in cinque aree: Brand Heritage, Water Care, Air Care, Living Care e Service Care. Proiettori con schermo touch, dispositivi elettronici flessibili e pannelli televisivi consentono di aggiornare facilmente i contenuti esposti. I colori bianco, blu e nero e le linee curve nelle finiture in legno e bianco richiamano l'acqua e l'aria. Una stazione di filtrazione dell'acqua costituisce il punto focale della sezione Water Care.
About the A' Design Award di Bronzo
Coway Centro esperienziale per i clienti ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Coway Centro esperienziale per i clienti sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Coway Centro esperienziale per i clienti soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
- Dimensions & Packaging
- 2210 sqft
- Tags
- experience centre, curves, nature, clean, commercial space, digital
- Production Technology
- The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
- Design Challenge
- The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
- Research
- The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.
We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre - Inspiration
- The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
- Project Duration
- Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
- Operation Flow
- Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
- Image Credits
- Photographer: David Yeow
