Bronzo Packaging · 2022
Sugar of Wagu Packaging per caramelle
by Jie Yang
- A' Design Award di Bronzo 2022 in Packaging
- CLIENT: Decelent
- Estimated Number of Design Views: 11,570
- Verification code 0BB9BCA9BA · Verify this award
Colors
About Sugar of Wagu Packaging per caramelle
Sugar of Wagu è un progetto di packaging per una caramella tradizionale realizzata con semi di amaranto nella provincia dell'Hubei, in Cina. Il dolce è una specialità locale del popolo Tujia. Il guscio in cartoncino rigido viene stampato in piano e successivamente piegato fino ad assumere la forma di una tigre, mentre le caramelle sono custodite nel ventre variopinto. Tutti i colori derivano dai motivi del broccato Tujia e sono estratti da piante locali. Questi pigmenti naturali sbiadiscono dopo circa un anno, così la confezione ritorna alla natura. Il progetto intende far conoscere a un pubblico più ampio una specialità regionale ancora poco nota.
About the A' Design Award di Bronzo
Sugar of Wagu Packaging per caramelle ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Sugar of Wagu Packaging per caramelle sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Sugar of Wagu Packaging per caramelle soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
- Dimensions & Packaging
- Length: about 15cm width: About 8cm height: About 20cm
- Tags
- Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
- Production Technology
- After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
- Design Challenge
- The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
- Research
- This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
- Inspiration
- The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
- Project Duration
- The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
- Operation Flow
- The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
