Argento Interni · 2022
Chasing Light Showroom
- A' Design Award d'Argento 2022 in Interni
- CLIENT: AD Architecture
- Estimated Number of Design Views: 13,386
- Verification code D9021F654C · Verify this award
Colors
About Chasing Light Showroom
Chasing Light è uno showroom progettato per un marchio di piastrelle in ceramica a Foshan, in Cina. Gli interni si estendono su 890 metri quadrati e riuniscono aree di accoglienza, esposizione ed esperienza. I prodotti in ceramica sono suddivisi in quattro categorie e vengono presentati su superfici orizzontali e verticali all'interno dello spazio. Le forme geometriche e la scala degli ambienti valorizzano le grandi lastre in pietra sinterizzata. La luce esalta le texture naturali delle lastre. I materiali principali comprendono lastre in pietra sinterizzata, pitture artistiche, acciaio inox e acrilico. La distribuzione degli spazi accompagna i visitatori lungo un percorso chiaro.
About the A' Design Award d'Argento
Chasing Light Showroom ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Chasing Light Showroom sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Chasing Light Showroom è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
- Dimensions & Packaging
- Building area:890 square meters
Type:Showroom - Tags
- AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
- Production Technology
- The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic - Design Challenge
- Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge. - Research
- The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation. - Inspiration
- Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
- Project Duration
- Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province - Operation Flow
- The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes. - Image Credits
- Ouyang Yun
