Argento Grafica · 2022
Dona Vitamina Identità di marca
by Ruis Vargas
- A' Design Award d'Argento 2022 in Grafica
- CLIENT: Laika
- Estimated Number of Design Views: 38,833
- Verification code 8ABE04CB76 · Verify this award
Colors
About Dona Vitamina Identità di marca
Dona Vitamina è un progetto di identità di marca realizzato per un marchio di succhi già esistente. Il logotipo raffigura una dama vittoriana con gli occhi strabici che sorseggia un succo: un'immagine ironica di una donna padrona di sé. Per ampliare questo concetto, è stata realizzata una serie di illustrazioni di donne di diverse etnie, disegnate in stile stencil e abbinate a brevi frasi divertenti. Le illustrazioni compaiono su menù, packaging, borse, cartoline, adesivi e su un grande murale realizzato a mano. La maggior parte degli stampati è stata prodotta con stampa offset in quadricromia CMYK, mentre le borse sono state serigrafate.
About the A' Design Award d'Argento
Dona Vitamina Identità di marca ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Dona Vitamina Identità di marca sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Dona Vitamina Identità di marca è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
- Dimensions & Packaging
- Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
- Tags
- Branding, Logotype, Package, label, illustration
- Production Technology
- Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
- Design Challenge
- The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
- Inspiration
- Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
- Project Duration
- The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
- Operation Flow
- The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
- Patents
- Laika
- Image Credits
- Photo by: Madelaine Seagram and Laika
