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Qiong Niang Baijiu Confezione by Evan Chen, Lei Zhang and Tian Dong
Qiong Niang Baijiu Confezione by Evan Chen, Lei Zhang and Tian Dong
Qiong Niang Baijiu Confezione by Evan Chen, Lei Zhang and Tian Dong
Qiong Niang Baijiu Confezione by Evan Chen, Lei Zhang and Tian Dong
Qiong Niang Baijiu Confezione by Evan Chen, Lei Zhang and Tian Dong

Bronzo Packaging · 2022

Qiong Niang Baijiu Confezione

by Evan Chen, Lei Zhang and Tian Dong

  • A' Design Award di Bronzo 2022 in Packaging
  • CLIENT: Lascaux Design Institute Inc.
  • Estimated Number of Design Views: 13,962
  • Verification code DB0DB58223 · Verify this award
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About Qiong Niang Baijiu Confezione

Hanno incorporato la Torre della Campana e del Tamburo, che rappresenta al meglio Qionglai, e la mappa di Qionglai nell'immagine principale della confezione disegnandole come grafica astratta. Le grandi montagne di Qionglai hanno nutrito la gente e la cultura di Qionglai e sono un veicolo importante per Qionglai. Nel design dell'etichetta della bottiglia, la grafica astratta è ripetutamente sovrapposta su una sottile carta speciale, con la luce che filtra attraverso la bottiglia e l'industria del vino per creare un'immagine delle montagne Tiantai locali di Qionglai, che quando sovrapposte ne aumentano il peso culturale.

About the A' Design Award di Bronzo

Qiong Niang Baijiu Confezione ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Qiong Niang Baijiu Confezione sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Qiong Niang Baijiu Confezione soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties
Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging
The size is 210mm*80mm*80mm。
Tags
logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology
The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge
Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research
The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration
The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration
This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow
When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.

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