Ferro Packaging · 2022
Wine and Chess Cassa per Bottiglie di Vino, Set di Scacchi
- A' Design Award di Ferro 2022 in Packaging
- CLIENT: Chateau La Grace Dieu des Prieurs
- Estimated Number of Design Views: 11,059
- Verification code 0BFAF0F0B1 · Verify this award
Colors
About Wine and Chess Cassa per Bottiglie di Vino, Set di Scacchi
Wine and Chess è una cassa da sei bottiglie che funge anche da set di scacchi. Ogni bottiglia riposa in una nicchia dedicata e due vani interni accolgono i sacchetti con i pezzi degli scacchi. Capovolgendo il coperchio si rivela una scacchiera con caselle alternate rosse e color crema. La struttura della scatola è realizzata in MDF di legno grigio con impiallacciatura in rovere naturale, mentre i quattro lati della base sono rivestiti in pelle di capra rossa con impunture a vista. La cassa misura 42 per 13 per 42 centimetri. Il progetto consente di conservare e utilizzare la confezione a lungo, anche dopo che il vino è stato bevuto.
About the A' Design Award di Ferro
Wine and Chess Cassa per Bottiglie di Vino, Set di Scacchi ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Wine and Chess Cassa per Bottiglie di Vino, Set di Scacchi sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Wine and Chess Cassa per Bottiglie di Vino, Set di Scacchi è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- This design is unique because the wine case containing 6 bottles, is combined with a chess game. When the cover of the case is turned upside down, it reveals a chessboard alternating red and cream squares. There are two spaces for the bags with the chess pieces inside the box. It’s a functional packaging: each bottle is safely nestled in the dedicated niche.
It offers amateurs an occasion to celebrate timeless game while savouring wine. This packaging will be used for many years after wine is drunk. - Dimensions & Packaging
- The dimensions: 42 cm * 13 cm * 42 cm.
The weight of the empty case is 5,6 kg. If filled with 6 bottles of wine - 13,7 kg. - Tags
- luxury packaging, wine and chess, creative design, green luxury, innovative wine packaging, art
- Production Technology
- •Gray Wooden MDF Valchromat box structure
•Top chessboard made of Natural oak veneered MDF, satin varnish
•Edge banding of the box in Natural Oak Veneer
• Bottom of box covered with Natural oak veneer
•Outside covering of the 4 sides of the base in Red goatskin with stitching
•Gold Hot Foil Logo Art Russe
•Red and cream boxwood chess pieces, 100% cotton lace closure. - Design Challenge
- The main challenge was to make an item equally excellent as 1) wine packaging (ergonomic, light, safe for bottles, good for nature),2) beautiful luxury object,3) chess game (players’ friendly).
The first pieces produced for this packaging apparently were too light and played a more decorative role rather than practical. After receiving feedback from chess players, it was decided to change pieces. Each piece now has a weighting agent inside. It makes them stable and comfortable for making moves. - Research
- The idea of a square configuration of 6 btls case that transforms into a chessboard was created by the owner of the winery as well as the color code for the board and pieces. The next step was to find the right materials that would be solid, not too heavy, sustainable. Laurent Prosperi and Frederic Chaput have chosen a wooden MDF Valchromat for the box structure. Red leather for the external faces was a natural choice: Chateau has another luxury packaging for 3 btls where this material is used.
- Inspiration
- Andrei Filatov, owner of Chateau La Grace Dieu des Prieurs, created the design. He is passionate about chess since his earliest childhood. The principal idea is to combine two passions - wine and chess, and create the packaging that will never be thrown away after drinking wine.
The colors of the pieces correspond to the colors of the chessboard. The red color of the squares was chosen following the popular design of chessboards in the early 20th century. This period inspired designer because he is an admirer of chess champion Alexander Alekhine who played at this time. - Project Duration
- The project started in 2016 in Saint-Emilion, France when the owner of the winery has got an idea to create luxury wine packaging that will never be disposed. The first version was handcrafted. The currently applied object - Wine&Chess - is a modified version of the first design. It was finished in November 2021 in Bidart, France. It was presented as a special prize for the World Chess Champion Magnus Carlsen in December 2021 after he defended his title at the World Chess Championship in Dubai.
- Operation Flow
- Wine&Chess is the wine case for 6 bottles. It combines the functionality of the wine case with the chess game. The cover bears the logo for brand recognition. However, when it turned upside down, it reveals a chessboard. There are bags with chess pieces inside the case. It offers amateurs an occasion to enjoy playing the eternal game and sipping wine. The idea of the operation is that the case is not used as packaging anymore. It’s used as a chess set and stylish item and won’t be thrown away.
- Patents
- N/A
- Image Credits
- Main Image, Optional Images No. 2 and 4: Photographer Olga Zaretskaya-Pityurina;
Video credits: AP Production.
