Ferro Packaging · 2022
BeeHacchee Packaging per Crostata
- A' Design Award di Ferro 2022 in Packaging
- CLIENT: Kiyomasa Seika Co.
- Estimated Number of Design Views: 9,853
- Verification code A3C48DAD67 · Verify this award
Colors
About BeeHacchee Packaging per Crostata
BeeHacchee è un progetto di packaging per una crostata al formaggio e miele. La scatola è esagonale e richiama un alveare, dando forma visiva al concetto del miele. La confezione è realizzata da un unico foglio di cartone e misura 224 mm di larghezza, 195 mm di profondità e 44 mm di altezza. La carta kraft trasmette un'impressione informale e accogliente, mentre un bordo giallo stampato sulla superficie aggiunge contrasto. La stampa in giallo su carta kraft è difficile, poiché il colore viene assorbito dalla carta: per questo è stato coinvolto un partner di stampa altamente specializzato, in grado di ottenere il risultato desiderato.
About the A' Design Award di Ferro
BeeHacchee Packaging per Crostata ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che BeeHacchee Packaging per Crostata sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. BeeHacchee Packaging per Crostata è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
- Dimensions & Packaging
- Cardboard package / Width 224mm x Depth 195mm x Height 44mm
- Tags
- Package, cardboard, kraft paper, hexagon, sweets, cake
- Production Technology
- The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
- Design Challenge
- In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
- Research
- In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
- Inspiration
- Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
- Project Duration
- A project commissioned and produced by Kiyomasa Seika Co. in 2021.
- Operation Flow
- This package is made of a single piece of cardboard.
- Patents
- Copyrights belong to Shingo Furusho.
- Image Credits
- Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.
