Bronzo Packaging · 2022
Xiaofengtan Liquor Packaging per liquori
- A' Design Award di Bronzo 2022 in Packaging
- CLIENT: Zhu Hai, Fang Jian
- Estimated Number of Design Views: 10,490
- Verification code 466F2FBE96 · Verify this award
Colors
About Xiaofengtan Liquor Packaging per liquori
Xiaofengtan è il packaging di un liquore cinese di alta gamma. La forma della bottiglia deriva dai vasi in ceramica tradizionalmente utilizzati in Cina per conservare i liquori, reinterpretati in una forma essenziale adatta al gusto contemporaneo. Il corpo arrotondato si adatta al palmo della mano, rendendo la bottiglia facile da impugnare e contribuendo a evitare che scivoli. Il tappo dorato presenta linee verticali scanalate e si apre con facilità. Punti dorati creano una texture sia sulla bottiglia sia sulla compatta scatola cubica, che misura 130 per 130 per 135 millimetri. La scatola è realizzata in carta degradabile e le dimensioni ridotte permettono di contenere l'impiego di materiale.
About the A' Design Award di Bronzo
Xiaofengtan Liquor Packaging per liquori ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Xiaofengtan Liquor Packaging per liquori sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Xiaofengtan Liquor Packaging per liquori soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
- Dimensions & Packaging
- 130mm x130mm x135mm
- Tags
- Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
- Production Technology
- By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
- Design Challenge
- Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
- Research
- Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
- Inspiration
- Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
- Project Duration
- Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
- Operation Flow
- The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
