Secret Behind Magic Confezione per frutta secca by Stora Enso China Packaging

Bronzo Packaging · 2022

Secret Behind Magic Confezione per frutta secca

by Stora Enso China Packaging

A' Design Award di Bronzo 2022 in Packaging
CLIENT: Stora Enso China Packaging
Estimated Number of Design Views: 15,903
Verification code 9FF4840CDB · Verify this award

View at A' Design Award Press Release

Colors

About Secret Behind Magic Confezione per frutta secca

Secret Behind Magic è una confezione blind box per un mix di frutta secca. La grafica della scatola esterna utilizza linee coordinate e i tre colori primari, ispirandosi alla composizione mondriana, abbinati a una tonalità che simula la carta kraft marrone. Il design comunica in modo semplice l'idea di una nutrizione equilibrata e salutare. Le scatole interne riprendono gli stessi colori e aggiungono illustrazioni di personaggi in stile cartoon per un gioco di ruolo. Un meccanismo interno di sollevamento spinge ciascuna scatola interna verso l'apertura, così tutte le scatole possono essere estratte una ad una. Sono impiegati cartoncino idoneo al contatto alimentare e inchiostro a base di soia.

About the A' Design Award di Bronzo

Secret Behind Magic Confezione per frutta secca ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Secret Behind Magic Confezione per frutta secca sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Secret Behind Magic Confezione per frutta secca soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Dimensions & Packaging: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Tags: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Production Technology: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Design Challenge: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Research: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiration: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Project Duration: The project started in June 2020 and launched in April 2021 Beijing, China.
Operation Flow: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patents: Structure utility model patent copyright belongs to Stora Enso China Packaging