Ferro Grafica · 2022
Oct Ohbay Sistema Di Segnaletica Wayfinding
by Updesign
- A' Design Award di Ferro 2022 in Grafica
- CLIENT: OCT Group
- Estimated Number of Design Views: 17,385
- Verification code 471274D488 · Verify this award
Colors
About Oct Ohbay Sistema Di Segnaletica Wayfinding
Cina, città di Shenzhen, il 95% della sua popolazione è composta da migranti giunti in questa regione costiera lunga e stretta negli ultimi 30 anni. È simile a New York City, ma la sua rapida crescita significa che la vita è estremamente frenetica. Questa città dal ritmo più veloce del mondo deve attuare misure che alleggeriscano l'insicurezza dei suoi migranti. Il parco urbano in questo progetto è il luogo più popolare per il relax con il suo lungo litorale. I ciottoli sono stati scelti come tema del sistema di segnaletica in quanto risuona con le esperienze di vita dei migranti e mostra il lato umano della città.
About the A' Design Award di Ferro
Oct Ohbay Sistema Di Segnaletica Wayfinding ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Oct Ohbay Sistema Di Segnaletica Wayfinding sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Oct Ohbay Sistema Di Segnaletica Wayfinding è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
- Dimensions & Packaging
- Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
- Tags
- Coastal, Signage, Park, Commercial, Hurricane, Waterfront
- Production Technology
- The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
- Design Challenge
- The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
- Research
- The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
- Inspiration
- The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
- Project Duration
- February 2020 Bao’an District, Shenzhen, Guangdong, China
- Operation Flow
- The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
- Image Credits
- Updesign
