Ferro Packaging · 2022
The Wine Barrel Classic Packaging
- A' Design Award di Ferro 2022 in Packaging
- CLIENT: The Wine Barrel
- Estimated Number of Design Views: 17,276
- Verification code 178BF771E2 · Verify this award
Colors
About The Wine Barrel Classic Packaging
I designer hanno presentato la botte di vino nel suo ambiente naturale, la botte. Hanno utilizzato i codici della degustazione del vino (cantina, botti, flussi) e hanno infranto gli stereotipi del vino in bottiglia, progettando il packaging in modo che The Wine Barrel comunichi la qualità di un vino prelevato direttamente dalla botte, ribaltando l'idea consolidata che il buon vino possa esistere solo in un contenitore di vetro.
About the A' Design Award di Ferro
The Wine Barrel Classic Packaging ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che The Wine Barrel Classic Packaging sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. The Wine Barrel Classic Packaging è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable and elitist hobby that can only be enjoyed within a wine expertise context.
A new wine category came up, The wine out of the box, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat. - Dimensions & Packaging
- Carton paper, aluminium bag, plastic tap / 17cm Width 14 Height 20,6 cm depth / Hexagonal carton bag
- Tags
- Wine Barrel, wine, Packaging, Design, Barrel, cellar, out_of_the_box
- Production Technology
- TheWineBarrel was made out of cardboard and it’s easily recycleable.
- Design Challenge
- A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable, elitist hobby that can only be enjoyed within a wine expertise context.
- Research
- Using creativity to democratize the art of wine tasting provided us with an amazing challenge, making the design of TheWineBarrel’s shape the highlight of this project.
- Inspiration
- TheWineBarrel maintains a visual representation of a wine’s natural home, while simultaneously democratizes the process of wine tasting, bringing it down from a crème de la crème ritual to a laid back evening with friends experience. Aside from its appearance, the symbol for this new, shared experience was enforced with the way the wine is served, with the use of a tap on the package.
- Project Duration
- The Project Started in October 2020 in Athens and is still ongoing.
- Operation Flow
- TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
