United Cinemas Terrace Mall Matsudo Complesso Cinematografico by Kunihisa Akiyama

Bronzo Interni · 2022

United Cinemas Terrace Mall Matsudo Complesso Cinematografico

by Kunihisa Akiyama

A' Design Award di Bronzo 2022 in Interni
CLIENT: United Cinemas Co.,Ltd.
Estimated Number of Design Views: 18,596
Verification code AD187C5DAA · Verify this award

View at A' Design Award Press Release

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About United Cinemas Terrace Mall Matsudo Complesso Cinematografico

Questo cinema comprende 3 tipologie di sale con formati cinematografici speciali, Imax, 4DX e ScreenX, e 8 sale cinematografiche tradizionali. L'Imax presenta uno degli schermi più grandi del Giappone. Il concept d'interni si sviluppa attraverso due idee contrastanti. La prima prevede l'installazione di numerose luci LED lineari blu simboliche, sospese dal soffitto lungo la scala mobile. La seconda propone grafiche monocromatiche ispirate ai dialoghi cinematografici. Questi due elementi creano un contrasto tra 2D e 3D, e tra cromia e monocromia. Questo approccio è classico nei concetti ma innovativo nei materiali, risultando così accessibile a tutte le fasce d'età. Gli ospiti possono scattare fotografie in questi spazi altamente fotogenici.

About the A' Design Award di Bronzo

United Cinemas Terrace Mall Matsudo Complesso Cinematografico ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che United Cinemas Terrace Mall Matsudo Complesso Cinematografico sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. United Cinemas Terrace Mall Matsudo Complesso Cinematografico soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan.
Dimensions & Packaging: 12screens, 6,293sqm, total capacity 1975 seats. One Imax theater, one 4dx theater, one ScreenX theater and 8 regular theater. Two back stage dressing room, projection room and back room for staffs. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is SHIMIZU Corporation, a major general contractor in Japan.
Tags: Cinema, Cinema complex, Movie theater, Photo spot, Graphic art, Word art, LED line lighting, Imax, 4dx, ScreenX
Production Technology: Imax laser system, 4DX system, ScreenX system, Full Automation projection system, Digital signage system, BEMS Gem2, Theater management system
Design Challenge: Because of Tokyo Olympic, construction cost had got very high and we had to make cinema complex unique with very much lower cost. There have two idea.

One is at the escalator. We installed many symbolistic blue liner LED lights hanged from ceiling along with the escalator that guests have to use and that makes guests feel futuristic and exited. Blue is also used in lobby as characteristic color.

The other is graphics. The LED lights make 3D and symbolistic color. On the theatre floor, at the contrast, has impressive 2D graphics around and they are made by dialogue of movies with mono-tone.
Research: The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is one of the anchor and symbol of this huge commercial complex. Because of the SNS, especially Instagram is in a trend among young people, this cinema takes some photo spot for it.
Inspiration: The United Cinemas Terrace Mall Matsudo is in the shopping mall Terrace Mall in Matsudo city, Chiba prefecture in Japan. There used to a fruit and vegetable market and many people visited here. The mall is concepted as the mall along the people lives here with fulfilling and brighter days. We interpreted that this shopping mall become the central institution and various people comes here as young people, family and aged people. Then what the cinema complex being such place should be is offer the various kind of entertainment that accepted by every kind of person.
Project Duration: This project started in 2016 and opening in 2019, located in Matsudo-city Chiba Japan, locates next to Tokyo. This movie theater opened with one of the largest shopping mall in the city which area used to a market.
Operation Flow: It has been six years the Matsudo city does not have movie theatres so that we have proposed the large, most advanced, and best facilities. We installed three latest movie formats so that many customers can enjoy movies with various way.
Image Credits: Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,