Bronzo Prodotto Sostenibile · 2022
Doaba Dhaba Packaging alimentare sostenibile
- A' Design Award di Bronzo 2022 in Prodotto Sostenibile
- Estimated Number of Design Views: 29,220
- Verification code 7F4B18EEA2 · Verify this award
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About Doaba Dhaba Packaging alimentare sostenibile
Doaba Dhaba è un sistema di packaging alimentare sostenibile progettato per una cloud kitchen in India. I piatti principali vengono confezionati in handi, pentole di argilla realizzate a mano da artigiani locali, chiuse con un coperchio in argilla e un'etichetta legata attorno al collo. Le focacce come roti e naan sono avvolte in foglie di banano appena tagliate e legate con filo di juta. Entrambi gli elementi vengono poi riposti in una borsa di carta riciclata. I materiali sono biodegradabili e sostituiscono la plastica monouso. Le consegne avvengono con veicoli elettrici per ridurre l'impronta di carbonio.
About the A' Design Award di Bronzo
Doaba Dhaba Packaging alimentare sostenibile ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Doaba Dhaba Packaging alimentare sostenibile sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Doaba Dhaba Packaging alimentare sostenibile soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
- Dimensions & Packaging
- 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm
Banana leaf packaging is flexible and depends on the number and thickness of the bread.
100ml-
5cm*6.5cm - Tags
- Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
- Production Technology
- Handcrafted clay pots, Banana leaf & Recycled Paper
- Design Challenge
- There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags. - Research
- Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food. - Inspiration
- The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
- Project Duration
- The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021 - Operation Flow
- The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.
