Bronzo Packaging · 2022
Ying Hua Qing Su Confezione
by Jin Zhang
- A' Design Award di Bronzo 2022 in Packaging
- CLIENT: Ying Hua Qing Su
- Estimated Number of Design Views: 14,778
- Verification code 87C9843222 · Verify this award
Colors
About Ying Hua Qing Su Confezione
La parte anteriore della confezione regalo è ricoperta di fiori di ciliegio, abbinati agli edifici storici di Wuhan, che mostrano la vitalità della primavera e le caratteristiche locali. La rondine con la lettera d'amore dona all'immagine un'emozione romantica, i personaggi anni '90 aggiungono un senso di retrò, evidenziando le caratteristiche della centenaria artigianalità del marchio. Il design della scatola interna può essere abilmente piegato a forma di fiore di ciliegio, che si abbina alla scatola inferiore blu del lago, formando la sensazione estetica del fiore di ciliegio che cade sul lago.
About the A' Design Award di Bronzo
Ying Hua Qing Su Confezione ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Ying Hua Qing Su Confezione sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Ying Hua Qing Su Confezione soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
- Dimensions & Packaging
- 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
- Tags
- Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
- Production Technology
- Coated paper with gray board, hot Blue Gold
- Design Challenge
- The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
- Research
- In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
- Inspiration
- When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
- Project Duration
- The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
- Operation Flow
- The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
