Argento Interni · 2022
NewForm Spazio espositivo
- A' Design Award d'Argento 2022 in Interni
- CLIENT: Farnear International Design Center
- Estimated Number of Design Views: 13,831
- Verification code A7C1E2DFE5 · Verify this award
Colors
About NewForm Spazio espositivo
NewForm è l'interior design di uno showroom per un marchio italiano di prodotti per il bagno, esteso su 224 metri quadrati a Shanghai. Il progetto segue l'idea del brand di un'origine nella natura. La pianta e il percorso di visita si basano su un'alternanza di luce e ombra, suddividendo lo store in più ambienti collegati tra loro. Una sala circolare ospita un'installazione artistica sospesa intitolata Dance of Water, che sotto le luci richiama una goccia d'acqua. Una piccola finestra ad arco con bambù cinese inquadra un paesaggio vivente. Una parete verde scuro e piante verdi attraversano l'area galleria, dove i prodotti sono esposti in allestimenti diversificati.
About the A' Design Award d'Argento
NewForm Spazio espositivo ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che NewForm Spazio espositivo sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. NewForm Spazio espositivo è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
- Dimensions & Packaging
- The area is 224 sqm.
- Tags
- Nature, Exhibition, Display, Retail, Bathroom
- Production Technology
- Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
- Design Challenge
- The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
- Research
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
- Inspiration
- The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
- Project Duration
- The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
- Operation Flow
- The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
- Image Credits
- Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.
