Baltija Chocolate Collection Packaging per confetteria by Bold Brands

Argento Packaging · 2021

Baltija Chocolate Collection Packaging per confetteria

by Bold Brands

A' Design Award d'Argento 2021 in Packaging
CLIENT: Bold Brands
Estimated Number of Design Views: 24,777
Verification code 9244830268 · Verify this award

Visit Site View at A' Design Award Press Release

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About Baltija Chocolate Collection Packaging per confetteria

Baltija è una serie di packaging per una collezione di cioccolatini venduta nella regione baltica. Il nome deriva dalla parola lituana che indica il Mar Baltico, fonte d'ispirazione del progetto. Un faro e una scena marina sono illustrati in un classico stile vittoriano, con forme ondulate che suggeriscono il movimento dell'acqua. Non vengono utilizzati simboli nazionali, così il packaging rappresenta l'intera regione anziché un singolo Paese. Una profonda tonalità blu-verde conferisce un aspetto raffinato. Le scatole e le buste sono realizzate in carta, stampate in offset e rifinite con vernice opaca e dettagli in lamina color rame.

About the A' Design Award d'Argento

Baltija Chocolate Collection Packaging per confetteria ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Baltija Chocolate Collection Packaging per confetteria sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Baltija Chocolate Collection Packaging per confetteria è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Dimensions & Packaging: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Tags: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Production Technology: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Design Challenge: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Research: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Inspiration: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Project Duration: This project started in January 2020 February and finished 2020 May
Operation Flow: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Image Credits: Photography: Motiejus Gaigalas, Zydrunas Slajus