Bronzo Packaging · 2021
Longnanchun Packaging per bevande
by Manling Lin
- A' Design Award di Bronzo 2021 in Packaging
- CLIENT: Diga Creative Design
- Estimated Number of Design Views: 11,309
- Verification code BE354B1465 · Verify this award
Colors
About Longnanchun Packaging per bevande
Longnanchun è un progetto di packaging per una serie di distillati cinesi baijiu. La serie comprende tre prodotti, denominati imprenditore, fondatore e leader. Ogni bottiglia reca un animale mitologico tratto dai murales di Dunhuang: il cavallo alato, la fenice e il drago guardiano. I tre animali incarnano il coraggio, la rinascita e la protezione costante. La forma della bottiglia si ispira al pipa suonato dalla fata volante di Dunhuang e i colori sono selezionati dai murales. La bottiglia e il tappo sono in ceramica, mentre la confezione è in acrilico.
About the A' Design Award di Bronzo
Longnanchun Packaging per bevande ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Longnanchun Packaging per bevande sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Longnanchun Packaging per bevande soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
- Dimensions & Packaging
- 156mm×156mm×340mm
- Tags
- Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
- Production Technology
- Ceramic bottle, ceramic lid, acrylic box
- Design Challenge
- In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
- Research
- The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
- Inspiration
- Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
- Project Duration
- 2020.05.15-2021.09.25
- Operation Flow
- Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave" Rebirth and Perseverance"
