Ferro Packaging · 2021
Chef's Etichetta per birra
- A' Design Award di Ferro 2021 in Packaging
- CLIENT: atelier ANII
- Estimated Number of Design Views: 12,263
- Verification code 1FEE0C0414 · Verify this award
Colors
About Chef's Etichetta per birra
Chef's è un'etichetta progettata per una birra nata dalla collaborazione tra uno chef, un enologo e dei mastri birrai. La birra unisce le caratteristiche della birra e del vino ed è destinata al mercato dell'alta ristorazione. L'etichetta riprende il linguaggio visivo delle etichette dei vini attraverso un layout minimalista, materiali di qualità e un carattere tipografico elegante, al tempo stesso moderno e classico. L'ispirazione nasce dalla tradizionale divisa dello chef, una giacca bianca a doppio petto con bottoni neri, mentre una linea dorata suggerisce raffinatezza. Su carta uso mano testurizzata sono applicate stampa offset, lamina oro e vernice tridimensionale.
About the A' Design Award di Ferro
Chef's Etichetta per birra ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Chef's Etichetta per birra sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Chef's Etichetta per birra è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
- Dimensions & Packaging
- 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
- Tags
- beer, beer label, minimalistic design, elegant, sophisticated, label design
- Production Technology
- Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
- Design Challenge
- The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
- Research
- Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
- Inspiration
- Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
- Project Duration
- The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
- Operation Flow
- By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.
