Bronzo Packaging · 2021
Yoyic Huojunpaopao Confezione per bottiglia di bevanda
- A' Design Award di Bronzo 2021 in Packaging
- CLIENT: High-tech MengNiu Dairy (Beijing)CO.,LTD
- Estimated Number of Design Views: 11,744
- Verification code C2B5059E03 · Verify this award
Colors
About Yoyic Huojunpaopao Confezione per bottiglia di bevanda
Yoyic Huojunpaopao è una confezione in bottiglia progettata per una bevanda frizzante contenente probiotici vivi. La bevanda unisce batteri lattici frizzanti a probiotici vivi, con basso contenuto di zuccheri e senza grassi. La bottiglia è realizzata in PET ad alta trasparenza per restituire la texture del vetro, con una forma leggera e slanciata e una capacità di 388 millilitri. L'etichetta utilizza un carattere calligrafico cinese dal tratto deciso e grafiche a bolle per evocare vitalità. Il design mira a esprimere allo stesso tempo gusto e salute. La bottiglia è venduta nei convenience store in condizioni di catena del freddo, per mantenere attivi i probiotici.
About the A' Design Award di Bronzo
Yoyic Huojunpaopao Confezione per bottiglia di bevanda ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Yoyic Huojunpaopao Confezione per bottiglia di bevanda sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Yoyic Huojunpaopao Confezione per bottiglia di bevanda soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
- Dimensions & Packaging
- 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
- Tags
- yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
- Production Technology
- Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
- Design Challenge
- This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
- Research
- Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
- Inspiration
- We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
- Project Duration
- The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
- Operation Flow
- HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
- Image Credits
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