Ferro Packaging · 2021
Rikchari Packaging per caffè
by Planetario
- A' Design Award di Ferro 2021 in Packaging
- CLIENT: Rikchari Packaging by Planetario
- Estimated Number of Design Views: 12,775
- Verification code 4DF9DA8A43 · Verify this award
Colors
About Rikchari Packaging per caffè
Rikchari è un progetto di packaging per un marchio di caffè peruviano incentrato sulla sostenibilità e sulla responsabilità sociale. Il nome Rikchari significa "svegliati" in quechua e la lettera C forma una silhouette che richiama sia un chicco di caffè sia un occhio. La confezione segue il design del logo, basato su una costruzione tipografica ispirata alle forme geometriche dell'impero Inca del Perù, note come Tocapu. Il caffè viene coltivato a Chirinos, nel nord del Perù, a 1700 metri sul livello del mare. Il progetto presenta il caffè come un prodotto biologico con una finalità sociale.
About the A' Design Award di Ferro
Rikchari Packaging per caffè ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Rikchari Packaging per caffè sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Rikchari Packaging per caffè è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Rikchari is a socially responsible coffee brand that stands for sustainability, with a strong smell, precise acidity and a delicious flavor. It was created in Chirinos, in the province of San Ignacio, in the north of Peru, growing at 1700 meters above sea level, the perfect height for Arabica coffee. The new branding and packaging reflect their values: conscience, quality, humanity and commitment. They wanted to maintained the quality and essence of the coffee when it reaches the final consumer.
- Dimensions & Packaging
- Dimension: 160 mm x 240 mm / Weight: 250 grams
- Tags
- design, coffee, coffee design, packaging, coffee packaging, peruvian designs, latin america, peru, peruvian coffee
- Production Technology
- This design was done digitally with Adobe programs. Physical proofing was also done to check details.
- Design Challenge
- As a new product, the previous packaging did not fully represent its purpose as a brand, which caused it to communicate a generic aspect that failed to stand out from its competition in the sector.
Rikchari is a brand with purpose, created by two women who care about making the highest quality coffee for their customers, seeking to give value to coffee from Peru and Cajamarca around the country, as well as leaving Peru up high. It is intended that the brand competes as an organic product full of passion, dedication and with a social purpose, so it was necessary to present this in the packaging design. - Research
- The project seeks to tell the world that Peru has one of the best areas for growing coffee. Rikchari grows on a farm in Cajamarca, which began producing coffee more than 50 years ago, following in the footsteps of an export coffee tradition.
The brand seeks to provide a product that can raise the established standards, to provide work and generate income for several families in the community and to solve different social projects in the town. All this process is strongly related to the brand's values: conscience, humanity, commitment and quality. - Inspiration
- The brand name, Rikchari, means WAKE UP in Quechua, so we worked with the letter C to represent a silhouette that resembles a coffee bean and an eye. The packaging followed the idea of the logo design, which has a typographic construction that resembles the geometric shapes made in the Inca empire of Peru, known as Tocapu. This design reflects a quality product, made with passion and at the same time a product that reflects its human, social and organic side.
- Project Duration
- The project began at the end of 2019 in Lima, Peru and was completed in June 2020. The printing of the product began in September 2020.
