Bronzo Packaging · 2021
Yanjing White Beer Packaging per birra
- A' Design Award di Bronzo 2021 in Packaging
- CLIENT: Beijing Yanjing Brewery Co.,Ltd.
- Estimated Number of Design Views: 11,216
- Verification code B38B0A22A0 · Verify this award
Colors
About Yanjing White Beer Packaging per birra
Yanjing White Beer è un progetto di packaging per birra in bottiglia e in lattina. La grafica unisce riferimenti culturali cinesi e tedeschi, con colori ispirati a una maglia da calcio tedesca e immagini di malto e luppolo come omaggio alla Germania, patria d'origine della birra bianca. Un pannello del titolo a forma di scudo mette in evidenza il nome del prodotto e mantiene equilibrata la composizione. La lattina segue le dimensioni di un palmo medio per una presa sicura, mentre la bottiglia rastremata può essere impugnata a qualsiasi altezza. La bottiglia è realizzata in vetro riciclabile e la lattina in alluminio riciclabile.
About the A' Design Award di Bronzo
Yanjing White Beer Packaging per birra ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Yanjing White Beer Packaging per birra sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Yanjing White Beer Packaging per birra soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
- Dimensions & Packaging
- 67.4*67.4*248mm, 54*54*170mm
- Tags
- White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
- Production Technology
- The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
- Design Challenge
- The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
- Research
- According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
- Inspiration
- The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
- Project Duration
- The project was started in Beijing in September, 2020 and put on sale in November, 2020.
- Operation Flow
- The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
