Bronzo Grafica · 2021
Bergtor Visual Identity Identità visiva
by Erika Baczo
- A' Design Award di Bronzo 2021 in Grafica
- CLIENT: Bergtor
- Estimated Number of Design Views: 12,326
- Verification code 3ED7F1E37E · Verify this award
Colors
About Bergtor Visual Identity Identità visiva
Bergtor è un'identità visiva progettata per un marchio di porte da garage. L'identità si fonda su un solido sistema a griglia e su un approccio tipografico minimalista. Alle lettere vengono aggiunti elementi geometrici per rendere visibile il significato del nome. La lettera E è sostituita da tre forme ispirate alle linee principali di una porta da garage, che compongono un semplice pittogramma. La palette è un duotone di nero e verde brillante, mentre il Gotham è il carattere tipografico principale. Il logo e il sistema visivo sono disegnati in formato vettoriale, così da poter essere adattati a diverse dimensioni per i media digitali e cartacei.
About the A' Design Award di Bronzo
Bergtor Visual Identity Identità visiva ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Bergtor Visual Identity Identità visiva sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Bergtor Visual Identity Identità visiva soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors. - Dimensions & Packaging
- The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
- Tags
- visual identity, modern, simple, timeless, feasibility, reliability
- Production Technology
- The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
- Design Challenge
- The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
- Research
- The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
- Inspiration
- Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance. - Project Duration
- The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
- Operation Flow
- One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
- Patents
- Copyrights belong to the CEO of the Bergtor company.
- Image Credits
- Credits to: Adobe stock - main image.
