Bronzo Interni · 2021
Pop Modern Design Area Pranzo High Tech
- A' Design Award di Bronzo 2021 in Interni
- CLIENT: Studio Tali Gotthilf
- Estimated Number of Design Views: 15,861
- Verification code FB5193041D · Verify this award
Colors
About Pop Modern Design Area Pranzo High Tech
Questa esperienza gastronomica all'interno di un ambiente di lavoro Hi-Tech nel sud di Israele offre una fuga dalla cultura dell'ufficio quotidiana verso un rifugio rilassante senza lasciare l'edificio. Il tema del design è stato ispirato da tre stili: Pop Art, Art Deco e Moderno, combinati in un unico messaggio visivo di ricreazione. Il design dello spazio rispecchia i valori dell'azienda: osare e sognare. L'asse di movimento dall'ingresso conduce il visitatore in un corridoio lungo 40 metri, definito dal pavimento, dal soffitto e dal corpo illuminante. La luce naturale è stata considerata un elemento vitale.
About the A' Design Award di Bronzo
Pop Modern Design Area Pranzo High Tech ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Pop Modern Design Area Pranzo High Tech sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Pop Modern Design Area Pranzo High Tech soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension. - Dimensions & Packaging
- 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
- Tags
- A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
- Production Technology
- Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
- Design Challenge
- The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas. - Research
- Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
- Inspiration
- The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements. - Project Duration
- The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
- Operation Flow
- Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
- Image Credits
- Photographer: Yanai Deitsch
