Bronzo Packaging · 2021
Alienergy Electrolyte Water Packaging per bevande
by Genki Forest
- A' Design Award di Bronzo 2021 in Packaging
- CLIENT: Genki Forest (Beijing) Food Technology Group Co., Ltd.
- Estimated Number of Design Views: 27,036
- Verification code CF698B40D9 · Verify this award
Colors
About Alienergy Electrolyte Water Packaging per bevande
Alienergy Electrolyte Water è un progetto di packaging per una bevanda funzionale senza zuccheri e senza calorie. La bottiglia presenta una forma diritta con bordi netti e squadrati, che le conferiscono un aspetto moderno e sportivo. L'etichetta è realizzata in un materiale semitrasparente che lascia intravedere il liquido limpido contenuto all'interno ed esprime il carattere idratante della bevanda. Ampie aree di spazio negativo e una gamma cromatica limitata comunicano un concept minimalista e puro. Il materiale dell'etichetta è OPS, un sostituto riciclabile del PVC. La bevanda stessa non contiene coloranti alimentari.
About the A' Design Award di Bronzo
Alienergy Electrolyte Water Packaging per bevande ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Alienergy Electrolyte Water Packaging per bevande sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Alienergy Electrolyte Water Packaging per bevande soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 185mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
- Design Challenge
- The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
- Research
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
- Project Duration
- The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Operation Flow
- Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
- Patents
- Label Patent:202030514752.6 , 2020, China.
- Image Credits
- Creator: Gang Wang
