Ferro Grafica · 2021
Rename Mostra di design
by Xue Jiang
- A' Design Award di Ferro 2021 in Grafica
- CLIENT: 869 School of Design
- Estimated Number of Design Views: 7,634
- Verification code A9B05E6238 · Verify this award
Colors
About Rename Mostra di design
Rename è una mostra di design che mette in discussione l'idea di standard e di misurazione. L'esposizione adotta un linguaggio visivo desunto dagli strumenti di misura. Illustrazione, collage e fotografia si combinano tra loro, mentre quattro forme di base ricavate da un set di squadre vengono disegnate e assemblate in figure di farfalla. Un lungo rotolo di carta funziona come un metro a nastro: i visitatori possono così scegliere o realizzare una sezione di collage che corrisponda al proprio carattere e portarla con sé in una busta portadocumenti. Per l'allestimento sono impiegati tessuto in PVC trasparente e carta in rotolo.
About the A' Design Award di Ferro
Rename Mostra di design ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Rename Mostra di design sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Rename Mostra di design è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
- Dimensions & Packaging
- Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm - Tags
- Rename, standard, measurement, ruler
- Production Technology
- Transparent PVC cloth, toilet paper roll paper
- Design Challenge
- The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
- Research
- Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
- Inspiration
- Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
- Project Duration
- This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
- Operation Flow
- This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
- Image Credits
- Creator Wu Huizi，in 2021，RENAME
