Bronzo Packaging · 2021
Mingluye Packaging per Bevande Alcoliche
by Wen Liu, Bo Zheng and Weijie Kang
- A' Design Award di Bronzo 2021 in Packaging
- CLIENT: Anhui Mingguang Liquor Co., Ltd
- Estimated Number of Design Views: 19,238
- Verification code 68DDBBBC69 · Verify this award
Colors
About Mingluye Packaging per Bevande Alcoliche
Mingluye è un progetto di packaging per un baijiu, un distillato tradizionale cinese ottenuto principalmente dai fagioli mung. La forma della bottiglia si ispira al fagiolo mung, utilizzato anche come materia prima nella medicina cinese. Le barre verticali bianche sulla bottiglia richiamano il germe del fagiolo e rimandano all'idea di nuova vita. Il corpo della bottiglia è decorato in rilievo con motivi di foglie, steli e frutti del fagiolo mung, mentre il tappo presenta una texture naturale che ricorda la terra. La scatola esterna è realizzata in carta speciale con lavorazioni a caldo in oro e goffratura. Il packaging è mantenuto essenziale per limitare l'impiego di materiali.
About the A' Design Award di Bronzo
Mingluye Packaging per Bevande Alcoliche ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Mingluye Packaging per Bevande Alcoliche sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Mingluye Packaging per Bevande Alcoliche soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
- Dimensions & Packaging
- 130mm*100mm*280mm
- Tags
- Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
- Production Technology
- The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
- Design Challenge
- This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
- Research
- In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
- Inspiration
- The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
- Project Duration
- The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
- Operation Flow
- During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
