Bronzo Packaging · 2021

QingJing Confezione per tè

by Xue Jiang

A' Design Award di Bronzo 2021 in Packaging
CLIENT: 869 School of Design
Estimated Number of Design Views: 9,379
Verification code 1936A5C82D · Verify this award

View at A' Design Award Press Release

Colors

About QingJing Confezione per tè

QingJing è un progetto di packaging per il tè di roccia cinese. Il nome è tratto da un testo classico cinese e allude alla quiete e alla meditazione. La grafica di superficie si ispira alla pittura a inchiostro e l'immagine può essere letta sia come una farfalla sia come un Buddha, a seconda dell'angolo di osservazione. Sei gruppi di immagini generano effetti visivi differenti da prospettive diverse. Il tè è custodito in un contenitore in ceramica, poiché la ceramica non reagisce con il tè e non ne assorbe la fragranza. Il corpo dalle linee affusolate e il coperchio a incastro consentono di aprire e chiudere con facilità.

About the A' Design Award di Bronzo

QingJing Confezione per tè ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che QingJing Confezione per tè sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. QingJing Confezione per tè soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, which means meditation. Connect with the stillness in Buddhism through butterfly sound. The six groups present different visual effects through different perspectives.
Dimensions & Packaging: Outer packaging 32mm x64mm x67mm
Inner packaging 29mm x33mm x62mm
Tags: Tea, tea cans, packaging boxes, Chinese style, ink, buddha, zen, butterflies, product design, packaging design.
Production Technology: According to the characteristics of rock tea, we use a relatively strong ceramic pot as its packaging material. It neither chemically reacts with tea nor absorbs the tea fragrance of rock tea, and it can make the fragrance of rock tea exude to a greater extent.
Regarding the appearance of the tea pot, we have made a streamlined design to form a combination device between the pot body and the lid body, so that the pot body with a cavity and the lid body set on the pot body are fitted with each other to facilitate closing and opening. The effect of.
Design Challenge: n designing the appearance of this product, we redefine and design it in order to better distinguish it from the appearance of the conventional popular tea cans. From the black porcelain tank body, streamlined bottle body, to the mouth design, the length, width, height, details and material of the tea tank, etc. All re-adjusted and changed to create a tea pot appearance that more in line with our definition and meaning.
Research: Research methods: market research, clarify design goals, design directions, and material functions, etc. According to the survey, sketching is carried out. Improve and product modeling, and finally select products and product colors suitable for consumer consumption for product rendering output.
In the early stage of the design, we conducted a lot of ink and wash experiments, and in the later stage we mainly used Ps, Ai, Maya, C4D and other software.
Inspiration: We are working on a packaging design for Chinese rock tea, named Qingjing Tea. Quiet English is Meditation, meaning meditation and meditation. Qingjing tea is taken from the word "Qingjing" in the Qingjing Jing. "Introspection of its heart, heart without its heart. Appearance of its shape, shape without its shape" is selected from the Qingjing Jing. Dieyin and Buddhism are related through static. The works present different perspective effects through different perspectives.
Project Duration: The project started in Dalian, Liaoning Province, China in January 2020 and will be completed in March 2020.
Operation Flow: "Qingjing Tea" is a unique tea product. In the era of saturated products with touch screens, we are committed to exploring practical interactions. By considering appropriate processing techniques and production methods, we can better let people feel the taste of Chinese tea. Zen has a lingering charm, and it feels pure and pure when watching and tasting tea.