Argento Packaging · 2021
Alienergy Energy Drink Packaging per Bevanda Energetica
by Genki Forest
- A' Design Award d'Argento 2021 in Packaging
- CLIENT: Genki Forest (Beijing) Food Technology Group Co., Ltd.
- Estimated Number of Design Views: 40,099
- Verification code D21ED2383E · Verify this award
Colors
About Alienergy Energy Drink Packaging per Bevanda Energetica
Alienergy è il packaging di una bevanda energetica senza zuccheri. Il progetto utilizza una lattina slim in alluminio con dimensioni di 58 mm di larghezza, 58 mm di profondità e 142 mm di altezza, per una capacità di 330 ml. L'alluminio è stato scelto perché può essere riciclato e riutilizzato in modo efficiente. Una figura aliena, disegnata come estensione del logo del marchio, costituisce l'elemento grafico principale e si ripete lungo tutta la linea di prodotto. Una palette cromatica essenziale, linee rette, forme geometriche e dettagli metallici conferiscono alla lattina una forte presenza a scaffale. La gerarchia delle informazioni mette in evidenza la formula senza zuccheri.
About the A' Design Award d'Argento
Alienergy Energy Drink Packaging per Bevanda Energetica ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Alienergy Energy Drink Packaging per Bevanda Energetica sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Alienergy Energy Drink Packaging per Bevanda Energetica è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
- Dimensions & Packaging
- Width 58mm x Depth 58mm x Height 142mm
- Tags
- Branding, Packaging, Can, 3D, Energy drink
- Production Technology
- When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
- Design Challenge
- This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
- Research
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
- Project Duration
- The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Operation Flow
- The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
- Patents
- Label Patent:202030509836.0 , 2020, China.
- Image Credits
- Creator: Gang Wang
