Constellation Packaging per accendino by Sunhwa Lee and Wenyuan Chen

Oro Packaging · 2021

Constellation Packaging per accendino

by Sunhwa Lee and Wenyuan Chen

A' Design Award d'Oro 2021 in Packaging
CLIENT: Zippo (China) Outdoor Products Co., Ltd.
Estimated Number of Design Views: 30,534
Verification code 8328C9E07E · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Constellation Packaging per accendino

Constellation è un packaging in edizione limitata per accendini da collezione. La confezione si illumina attraverso piccoli punti luminosi presenti sulla sua superficie e le luci possono essere accese una a una per comporre i diversi segni zodiacali. Al termine dell'effetto, le luci si accendono e si spengono lentamente in dissolvenza. L'effetto luminoso è ricaricabile tramite cavo USB e dura dodici ore a piena carica. Gli accendini restano fissati al packaging interno grazie a dei magneti, così la scatola può essere utilizzata anche come espositore. Sul retro si apre un'asta triangolare nascosta che permette alla confezione di rimanere in posizione verticale. La carta è il materiale principale impiegato.

About the A' Design Award d'Oro

Constellation Packaging per accendino ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Constellation Packaging per accendino sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Constellation Packaging per accendino crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.

Press Kit

Unique Properties: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Dimensions & Packaging: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Tags: Zippo, lighter, packaging, packaging design, innovative, inspiring
Production Technology: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Design Challenge: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Research: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspiration: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Project Duration: The project started in April 2020 and launched in February 2021 in China.
Operation Flow: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patents: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.