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Better than Perfect Rivista by Gerhard Kirchschlaeger
Better than Perfect Rivista by Gerhard Kirchschlaeger
Better than Perfect Rivista by Gerhard Kirchschlaeger
Better than Perfect Rivista by Gerhard Kirchschlaeger
Better than Perfect Rivista by Gerhard Kirchschlaeger

Bronzo Stampa · 2021

Better than Perfect Rivista

by Gerhard Kirchschlaeger

  • A' Design Award di Bronzo 2021 in Stampa
  • CLIENT: Gerhard Kirchschlaeger
  • Estimated Number of Design Views: 16,597
  • Verification code AAFCC84CB1 · Verify this award
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About Better than Perfect Rivista

Better than Perfect è una rivista di cucina che traspone in forma cartacea un food blog online. Le ricette sono creative ma semplici, e ciascuna è presentata su una doppia pagina con grandi fotografie e una tipografia vivace. L'impaginazione fa largo uso dello spazio bianco e rompe le consuete abitudini di lettura per generare tensione visiva. La rivista misura 22 per 31 centimetri e conta 32 pagine. Sono impiegati carta di betulla riciclata, stampa digitale e cucitura a filo. Un indice degli ingredienti chiude la rivista e può fungere anche da lista della spesa.

About the A' Design Award di Bronzo

Better than Perfect Rivista ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Better than Perfect Rivista sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Better than Perfect Rivista soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.

Press Kit

Unique Properties
The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging
22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags
Magazine, Photography, Typography
Production Technology
recycled paper made of birch, hp indigo digital printing
Design Challenge
A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research
Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration
Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration
The project started in july 2020 and finished in december 2020.
Operation Flow
The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents
no IP / PATENTS / COPYRIGHTS
Image Credits
Photographer Karin Stöttinger

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