Krafton Design dell'esperienza di marca by Plus X

Argento Grafica · 2021

Krafton Design dell'esperienza di marca

by Plus X

A' Design Award d'Argento 2021 in Grafica
CLIENT: Krafton
Estimated Number of Design Views: 38,681
Verification code C9D108DD26 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Krafton Design dell'esperienza di marca

Krafton è un progetto di brand experience design realizzato per un gruppo di studi di sviluppo di videogiochi. Il sistema di identità visiva esprime sia l'unicità di ciascun marchio dell'alleanza sia la coerenza dell'intero gruppo. Il design si ispira allo stemma delle corporazioni artigiane del Medioevo e adotta come forma di base una cornice a scudo. La medesima forma araldica è applicata a tutti i marchi dell'alleanza e si differenzia attraverso colori dedicati. Logotipi, colori, caratteri tipografici e key visual vengono impiegati su tutti i punti di contatto, quali biglietti da visita, moduli, icone e annunci pubblicitari.

About the A' Design Award d'Argento

Krafton Design dell'esperienza di marca ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Krafton Design dell'esperienza di marca sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Krafton Design dell'esperienza di marca è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.

Press Kit

Unique Properties: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Dimensions & Packaging: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Tags: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Production Technology: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Design Challenge: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Research: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Inspiration: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Project Duration: The project proceeded for 9 months in Seoul, South Korea.
Operation Flow: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patents: Copyrights belong to Plus X Co.
Image Credits: Plus X