Argento Pubblicità · 2021
BSTN Raffle Scatola Delle Scarpe Da Ginnastica
- A' Design Award d'Argento 2021 in Pubblicità
- CLIENT: Brainartist GmbH
- Estimated Number of Design Views: 41,835
- Verification code 272B5EF874 · Verify this award
Colors
About BSTN Raffle Scatola Delle Scarpe Da Ginnastica
Il compito era progettare e produrre una action figure per una scarpa Nike. Poiché questa scarpa combina un design in pelle di serpente bianca con elementi verde brillante, era chiaro che la figura d'azione sarebbe stata un contorsionista. I designer hanno abbozzato e ottimizzato la figura in brevissimo tempo come action figure nello stile dei famosi eroi d'azione. Quindi hanno progettato un piccolo fumetto con una storia e prodotto questa figura in stampa 3D con un packaging di alta qualità.
About the A' Design Award d'Argento
BSTN Raffle Scatola Delle Scarpe Da Ginnastica ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che BSTN Raffle Scatola Delle Scarpe Da Ginnastica sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. BSTN Raffle Scatola Delle Scarpe Da Ginnastica è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.
But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.
From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.
And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene. - Dimensions & Packaging
- Hero: 30cm
Box : 40cm - Tags
- 3d Printing, Packaging, Design, Raffle, Limited Edition,
- Production Technology
- 3D-Printing for Figure
Plastic and cardboard for the Box - Design Challenge
- Timetable from idea to delevering: 6 Weeks
- Research
- The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
- Inspiration
- By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern. - Project Duration
- The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
- Image Credits
- Copyright by Brainartist, Nike and BSTN.
