Argento Packaging · 2021
Tanaka 1789 X Chartier Sake Blend 001 Packaging per Bottiglia di Sake
- A' Design Award d'Argento 2021 in Packaging
- CLIENT: Tanaka 1789 X Chartier
- Estimated Number of Design Views: 24,702
- Verification code 0283CF9FF1 · Verify this award
Colors
About Tanaka 1789 X Chartier Sake Blend 001 Packaging per Bottiglia di Sake
Tanaka 1789 X Chartier Sake Blend 001 è il packaging di una serie di blend di sake. L'etichetta presenta un motivo a griglia nero su nero ispirato alle pareti della Tanaka Brewery, esempio di architettura Kura del periodo Edo. La griglia è stampata con vernici lungo tutta la bottiglia e si sviluppa in una sequenza di esagoni, simbolo della scienza aromatica. Il bianco e il nero sono stati scelti perché entrambi i marchi utilizzano questi colori e perché le bottiglie nere sono riservate al sake premium. I due nomi si uniscono in un motivo a croce attraverso una lettera A condivisa.
About the A' Design Award d'Argento
Tanaka 1789 X Chartier Sake Blend 001 Packaging per Bottiglia di Sake ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Tanaka 1789 X Chartier Sake Blend 001 Packaging per Bottiglia di Sake sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Tanaka 1789 X Chartier Sake Blend 001 Packaging per Bottiglia di Sake è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
