Ferro Packaging · 2021
Classic Blue Sealed Baijiu Confezione per bevanda alcolica
by Xueqian Zhang and Jingzhang Xiao
- A' Design Award di Ferro 2021 in Packaging
- CLIENT: Jiangsu Yanghe Distillery Co., Ltd
- Estimated Number of Design Views: 16,175
- Verification code 8BE75F5886 · Verify this award
Colors
About Classic Blue Sealed Baijiu Confezione per bevanda alcolica
Classic Blue Sealed Baijiu è un progetto di packaging per un distillato tradizionale cinese. La bottiglia è realizzata in ceramica bianco avorio e presenta un corpo quadrato che richiama la forma di un padiglione. Le linee ondulate sul fianco evocano il nodo di una corda e una spiga di grano, una delle materie prime impiegate per il Baijiu. Le illustrazioni, nello stile della pittura a inchiostro, propongono tre temi legati alla città di Suqian. La scatola esterna è realizzata in carta con lavorazione a effetto pelle. Il progetto si ispira all'antica usanza di sigillare il Baijiu in giare di terracotta per l'invecchiamento.
About the A' Design Award di Ferro
Classic Blue Sealed Baijiu Confezione per bevanda alcolica ha vinto l'A' Design Award di Ferro, un riconoscimento prestigioso conferito a buoni design che soddisfano i requisiti professionali e industriali attesi da creazioni ben progettate. I vincitori di Ferro dimostrano la grande abilità, l'elevata specializzazione, la comprensione esperta e la capacità creativa dei loro creatori. Ci si aspetta che Classic Blue Sealed Baijiu Confezione per bevanda alcolica sia una creazione molto apprezzata, ammirata e amata, pratica e innovativa. Questo design vincitore dell'A' Design Award di Ferro integra le migliori pratiche del settore e ha caratteristiche tecniche competenti legate a know-how e talento. Classic Blue Sealed Baijiu Confezione per bevanda alcolica è rispettato per la sua accuratezza ed è progettato per offrire miglioramenti della qualità della vita che aiutano a rendere il mondo un posto migliore.
Press Kit
- Unique Properties
- Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
- Dimensions & Packaging
- 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
- Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
- Design Challenge
- In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
- Research
- A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
- Inspiration
- The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
- Project Duration
- The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
- Operation Flow
- The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
- Patents
- Patented in March 2020
- Image Credits
- Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.
