Bronzo Grafica · 2021
Hiroshima Terrace Identità Aziendale
- A' Design Award di Bronzo 2021 in Grafica
- CLIENT: Storm Graphics
- Estimated Number of Design Views: 10,433
- Verification code 86B9C7B796 · Verify this award
Colors
About Hiroshima Terrace Identità Aziendale
L'Hiroshima Terrace esprime la propria identità attraverso un puro pattern a diamante. Ispirato al patrimonio di Hiroshima come "città dell'acqua" e un tempo "città delle carpe", il design fonde l'elegante forma della carpa giapponese con i colori simbolici di Mitsubishi, unendo luogo e marchio in un'unica visione armoniosa.
About the A' Design Award di Bronzo
Hiroshima Terrace Identità Aziendale ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Hiroshima Terrace Identità Aziendale sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Hiroshima Terrace Identità Aziendale soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
- Dimensions & Packaging
- Poster 728mmx1030mm
Sign 200mmx200mm - 900mmx1200mm - Tags
- Hiroshima, Terrace, Mitsubishi, Carp, world, DIA
- Production Technology
- The poster is offset printed and represented by process colors and gold grid lines.
The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like.
The rooms name created an original fonts.
This poster is expressed only in the shape of a diamond. - Design Challenge
- the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
- Research
- This is the visual identity, the sign, or the artwork for the office space.
It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. - Inspiration
- This poster is expressed only in the shape of a diamond.
The ripples of water represent the spread to the world.
In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence.
We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork. - Project Duration
- The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
- Operation Flow
- This is the sign of each room of the Mitsubishi Corporation Hiroshima branch
It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies.
It is expressed using the carp that is the identity of Hiroshima.
