Oro Grafica · 2021
Muse L'esposizione Concettuale
- A' Design Award d'Oro 2021 in Grafica
- CLIENT: Michelle Kason
- Estimated Number of Design Views: 61,168
- Verification code 9AF1A31CF8 · Verify this award
Colors
About Muse L'esposizione Concettuale
Muse è un progetto di design sperimentale che studia la percezione musicale dell'essere umano attraverso tre esperienze di installazione che forniscono modi diversi di vivere la musica. Il primo è puramente sensazionale utilizzando materiale termoattivo e il secondo mostra la percezione decodificata della spazialità musicale. L'ultimo è una traduzione tra notazione musicale e forme visive. Le persone sono incoraggiate a interagire con le installazioni ed esplorare la musica visivamente con la propria percezione. Il messaggio principale è che i designer dovrebbero essere consapevoli di come la percezione li influenza nella pratica.
About the A' Design Award d'Oro
Muse L'esposizione Concettuale ha vinto l'A' Design Award d'Oro, un riconoscimento immensamente prestigioso conferito a design di primissima qualità, meravigliosi e straordinari. I vincitori d'Oro sono creazioni estremamente innovative, visionarie e di un fascino abbagliante che riflettono il genio, la saggezza e l'abilità dei loro designer. Ci si aspetta che Muse L'esposizione Concettuale sia un'invenzione molto elogiata, all'avanguardia e monumentale che offre un valore senza precedenti. Questo design vincitore dell'A' Design Award d'Oro è un progetto spettacolare e rispettato che giova grandemente ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Muse L'esposizione Concettuale crea intensi sentimenti di desiderio, risveglia la passione, incoraggia la creatività e ci affascina.
Press Kit
- Unique Properties
- Muse is an experimental design project studying the musical perception of the human through three installation experiences, two sensational and one logical. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.
- Dimensions & Packaging
- The exhibition is proposed to be in Hong Kong Museum of Art Gallery 4. It includes three installations which is 2m x 2m x 3m each for two of the cylinder exhibits (the Senses and Shades) and three tables for the third interactive exhibit (the Table).
There are also a set of printed materials, such as poster, brochures, printed and digital tickets, which align back to the exhibition brand. - Tags
- exhibition, music, perception, visual communication, graphic design, experiement, conceptual
- Production Technology
- Thermo-active fabric for the Senses.
Acrylic Tiles for the Table.
Antalis Skin Paper for printed matierals. - Design Challenge
- Research part:
With the current situation of coronavirus, I could not provide an extensive performance that surrounds the participants. This makes sensing spatiality less specific than in under a real performance as participants could only rely on their imaginations while listening to their headphones.
Creative part:
I stuggled to code or turn raw data into infographics or coded graphics. The topic of 'musical Perception' digs very deep into human psychology and it is somehow hard for anybody to understand the final deliverables. I developed a many possibilities before coming up wth using simple and minimalistic approach to code the raw dats collected. - Research
- Readings:
Perception is ineffable. Any written language on the earth failed us in fully communicating perceptions. Perception could be sensed and understood, but not necessarily be spoken. This situation is even more significant when it comes to music as music is often known to be ‘expressive’, ‘intangible’ and ‘free flow’. Music is something that could not be 100% translated to verbal communication. Music is so vague that perception plays a really big role on how we feel and are moved about it.
Musical Experiment:
A group of audience were asked to finish a set of doodles while surrounded by a group of choral performers. From the results, it is understood that human focus on differences and similarities, ups and downs, stable sounds and changes, as well as flat tones and big contrasts. Human always try to find repetitive patterns in a song, which is a reference of what we have always been exposed to. - Inspiration
- The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. Its resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.
- Project Duration
- The project started dwith the research stage from September 2019 to January 2020, and the execution stage from January 2020 to June 2020.
- Operation Flow
- We perceive an object through sensations from our body and also our logical mindset which make sense of the sensations. Yet the channels for perceiving music is not limited to our ears only, but our eyes which see the performance, our hands and our bodies which feel the bass beat and frequencies. These information collected from the senses are sent to our brain to construct meaning and perception paved in to help making sense of the information collected.
- Patents
- Copyrights belong to Michelle Kasom, 2020
- Image Credits
- Michelle Kason