Bronzo Stampa · 2021
Chadao Libro
by Wang Zhi
- A' Design Award di Bronzo 2021 in Stampa
- CLIENT: Yunnan TAETEA Group Co., Ltd.
- Estimated Number of Design Views: 13,754
- Verification code AD9467F5B2 · Verify this award
Colors
About Chadao Libro
I materiali di copertina e i colori della copertina rigida sono usati per creare un modo chiaro per presentare i colori tipici del tè Pu'er. Il design e il layout dei caratteri vengono correttamente lasciati vuoti e il layout generale è pieno di modifiche. Il linguaggio del design moderno viene utilizzato per spiegare il fascino del tè cinese Pu'er e il design del capitolo è semplice e chiaro. Le immagini e il contenuto sono ben abbinati e interessanti. La grafica e il testo sono presentati in modo armonioso e corretto.
About the A' Design Award di Bronzo
Chadao Libro ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Chadao Libro sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Chadao Libro soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
- Dimensions & Packaging
- Book size: 170mm x 240mm x 23mm
- Tags
- TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
- Production Technology
- The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
- Design Challenge
- The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
- Research
- The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
- Inspiration
- The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.
An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao. - Project Duration
- January 1 to 31, 2018; Beijing, China
- Operation Flow
- By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
- Patents
- Copyrights belong to Foreign Languages Press, 2018
- Image Credits
- Photographe: Wang Haifei, Sun Yishuai
