Argento Interni · 2021
LiNing 8th Gen Flagship Store
by Yingtao Xu
- A' Design Award d'Argento 2021 in Interni
- CLIENT: Li Ning (China) Sports Goods Co., Ltd.
- Estimated Number of Design Views: 16,484
- Verification code DBB2BFB91E · Verify this award
Colors
About LiNing 8th Gen Flagship Store
LiNing 8th Gen è un flagship store per un brand sportivo, con una superficie di 2049 metri quadrati. Il progetto si ispira alle piste di atletica e ai campi da basket. All'ingresso i prodotti per la corsa sono esposti sotto fasce luminose cangianti che si illuminano seguendo un ritmo. Uno schermo LED collocato al centro richiama i maxischermi sospesi sopra i campi da basket e incornicia l'esposizione dedicata al basket. Le superfici interne sono realizzate in semplice cemento, mentre gli espositori sono in metallo e acciaio inox con finitura effetto fibra di carbonio. Gli espositori possono essere smontati e riciclati, riducendo così gli sprechi. La merce è organizzata in aree tematiche chiaramente definite.
About the A' Design Award d'Argento
LiNing 8th Gen Flagship Store ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che LiNing 8th Gen Flagship Store sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. LiNing 8th Gen Flagship Store è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
- Dimensions & Packaging
- The store's area is 2049 sqm.
- Tags
- Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
- Production Technology
- The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
- Design Challenge
- The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
- Research
- The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
- Inspiration
- In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
- Project Duration
- The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
- Operation Flow
- The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
- Image Credits
- Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
