Bronzo Interni · 2021
Novacolor Showroom di Pitture
by Peihe Xie
- A' Design Award di Bronzo 2021 in Interni
- CLIENT: AD Architecture
- Estimated Number of Design Views: 10,469
- Verification code E1647D1FA9 · Verify this award
Colors
About Novacolor Showroom di Pitture
Novacolor è uno showroom di pitture a Shantou, nella provincia del Guangdong, in Cina. Gli interni si estendono su 180 metri quadrati ed espongono oltre 200 texture e colori di pittura. Lo showroom occupa un angolo del centro commerciale caratterizzato da un basso flusso di visitatori, pertanto attirare l'attenzione è stato l'elemento centrale della strategia progettuale. Un'apertura ristretta segna la transizione verso lo spazio. Una forma ellissoidale blu è sospesa in alto e riprende la curva della pianta. I materiali comprendono acciaio inossidabile, pittura, microcemento, pellicola trasparente e vetro commutabile. Una struttura a membrana tesa diffonde una luce morbida sui prodotti esposti.
About the A' Design Award di Bronzo
Novacolor Showroom di Pitture ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Novacolor Showroom di Pitture sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Novacolor Showroom di Pitture soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
- Dimensions & Packaging
- Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass - Tags
- Art, Paint showroom, AD Architecture, Cinematic and dramatic
- Production Technology
- In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
- Design Challenge
- The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
- Research
- Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching. - Inspiration
- It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience. - Project Duration
- Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China - Operation Flow
- Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
- Image Credits
- Ouyang Yun
