Il progetto Neon Nights Spazio dell'organizzatore della fiera di Hong Kong Trade Development Council è un vincitore molto stimato del prestigioso 2021 A' Design Award d'Argento nella categoria Design di Eventi.
ArgentoEvento· 2021
Neon Nights Spazio dell'organizzatore della fiera
di Hong Kong Trade Development Council
Cliente: Hong Kong Trade Development Council
Vincitore del premio A' Design Award d'Argento nella categoria Evento
Vincitore del Premio Verificato
Verifica lo Stato del Premio per #106406Il Design
Informazioni su Neon Nights Spazio dell'organizzatore della fiera
Neon Nights è un progetto di design per eventi realizzato per una fiera della moda a Hong Kong. Il concept unisce le tendenze cromatiche attuali del mondo della moda all'estetica delle insegne al neon retrò delle strade di Hong Kong. Sono state progettate tre aree. Un'installazione di benvenuto accoglie i visitatori all'ingresso principale della sede. L'accesso al padiglione espositivo ha ricevuto un trattamento coordinato. All'interno del padiglione, uno spazio multifunzionale di 300 metri quadrati ospita sfilate di moda, seminari e incontri informali. Strutture metalliche con motivi fustellati, pannelli colorati retroilluminati e insegne in stile neon definiscono l'immagine vibrante del progetto.
Il Riconoscimento
Informazioni sul A' Design Award d'Argento
Neon Nights Spazio dell'organizzatore della fiera ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Neon Nights Spazio dell'organizzatore della fiera sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Neon Nights Spazio dell'organizzatore della fiera è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Dietro il Design
Press Kit
Crediti, membri del team e dettagli tecnici forniti dal designer.
- Proprietà Uniche
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Dimensioni e Confezionamento
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Tag
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Tecnologia di Produzione
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Sfida Progettuale
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Ricerca
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Ispirazione
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Durata del Progetto
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Flusso Operativo
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Brevetti
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Membri del Team
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Crediti Immagini
- Hong Kong Trade Development Council
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