Bronzo Packaging · 2020
Enkindle Scatola di cioccolatini
by Ion Avram
- A' Design Award di Bronzo 2020 in Packaging
- CLIENT: Ion Avram
- Estimated Number of Design Views: 15,383
- Verification code 609B144F53 · Verify this award
Colors
About Enkindle Scatola di cioccolatini
Enkindle è una confezione di cioccolato progettata per mini tavolette di cioccolato fondente in due gusti: peperoncino e limone con pepe. Il progetto unisce due scatole, che fungono da copertine di un biglietto pop-up. Una volta aperto, il biglietto rivela una storia illustrata attraverso fustellature tridimensionali. Le sagome ritagliate sul lato interno mostrano le mini tavolette, modellate come un vulcano per il gusto al peperoncino e come un tesoro di lingotti d'oro per il gusto limone e pepe. Il riferimento richiama il passato, quando le spezie erano preziose quanto l'oro. La scatola è realizzata in cartone e può essere conservata anche dopo aver consumato il cioccolato.
About the A' Design Award di Bronzo
Enkindle Scatola di cioccolatini ha vinto l'A' Design Award di Bronzo, un riconoscimento altamente prestigioso conferito a design eccezionali che si distinguono per creatività, ingegno e astuzia. I vincitori di Bronzo sono manufatti ampiamente abili e sorprendentemente creativi che autenticano la vasta esperienza, l'immaginazione e l'intraprendenza dei loro designer. Ci si aspetta che Enkindle Scatola di cioccolatini sia un oggetto molto apprezzato, ammirato e amato, notevolmente professionale e innovativo. Questo design vincitore dell'A' Design Award di Bronzo incorpora le migliori pratiche dell'arte, della scienza, del design e della tecnologia, ed è eccellente per l'attenzione al dettaglio. Enkindle Scatola di cioccolatini soddisfa splendidamente i bisogni, tocca i desideri, affascina i sentimenti e attira la curiosità.
Press Kit
- Unique Properties
- The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
- Dimensions & Packaging
- 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
- Tags
- enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
- Production Technology
- The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
- Design Challenge
- The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
- Research
- We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
- Inspiration
- The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
- Project Duration
- The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
- Operation Flow
- The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
- Image Credits
- Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
