Argento Interni · 2020
Heaven Gaia Interni di un negozio di moda
by Zhenhua Luo, Gongpu Zhao and Yanli Zhang
- A' Design Award d'Argento 2020 in Interni
- CLIENT: Heaven Gaia
- Estimated Number of Design Views: 45,772
- Verification code 7A919344FD · Verify this award
Colors
About Heaven Gaia Interni di un negozio di moda
Heaven Gaia è l'interno di una boutique flagship progettata per un marchio di moda di lusso nel distretto artistico di Pechino. Il negozio si estende su 800 metri quadrati e ospita servizi di sartoria su misura e di selezione degli abiti. Una scala a chiocciola nella hall consente allo spazio di passare dalla modalità vendita alla modalità sfilata, così che il movimento sui gradini possa diventare parte di una passerella. Il legno e l'acqua sono utilizzati come temi principali. L'acqua è simulata con tecnologie digitali e la cascata crea uno sfondo per gli abiti. Due vetrine mettono in relazione l'interno e l'esterno.
About the A' Design Award d'Argento
Heaven Gaia Interni di un negozio di moda ha vinto l'A' Design Award d'Argento, un riconoscimento enormemente prestigioso conferito a design di fascia alta, splendidi e impressionanti. I vincitori d'Argento sono opere tremendamente brillanti ed estremamente creative che illustrano l'eccezionale competenza, il talento e l'acume dei loro designer. Ci si aspetta che Heaven Gaia Interni di un negozio di moda sia un'opera meravigliosa, una vetrina di eccellenza, notevolmente professionale e profondamente innovativa. Questo design vincitore dell'A' Design Award d'Argento è un'invenzione molto notevole e ammirata che giova ai confini dell'arte, della scienza, del design e della tecnologia e li fa avanzare. Heaven Gaia Interni di un negozio di moda è una creazione molto invidiata che evoca desideri, porta sentimenti positivi e accende meraviglia e stupore.
Press Kit
- Unique Properties
- Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
- Dimensions & Packaging
- 800 sqm
- Tags
- shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
- Production Technology
- digital simulation of wave, cast concret, CNC
- Design Challenge
- I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
- Research
- This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
- Inspiration
- Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
- Project Duration
- The project started in April 2019 and finished in December 30 2019 in Beijing.
- Operation Flow
- Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
- Image Credits
- Photographer: Simon Wu
